Description

Struggling to set the right room rates, or worried that OTAs (Online Travel Agencies) are undercutting you? The Revenue Management Toolkit is your step-by-step money coach, designed for independent hoteliers. You don’t need to be a number’s genius — just follow the guide and plug in your own data.

What’s inside the Toolkit:

• Advanced Pricing Calculator (Excel + Google Sheets) – Create smart room rates by season, day type, length of stay, and booking window.

• Comp Set Tracker & Parity Audit (Excel + Google Sheets) – Keep an eye on competitors and make sure OTAs aren’t cheaper than your direct site.

• Promo Planner ROI (Excel + Google Sheets) – Plan promotions, set targets, and measure ROI (Return on Investment).

• Quick Start Guide (PDF) – Set up your toolkit in 15 minutes.

• Implementation Tips (PDF) – Practical advice on rate updates, parity sweeps, promotions, and team rhythms.

• Optional Sample Data Pack (CSV) – Preloaded examples so you can practise before using your real data.

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Why it matters:

• Protect your ADR (Average Daily Rate) during peak weeks.

• Use LOS (Length of Stay) rules to fill shoulder periods.

• Fix OTA undercuts fast.

• Measure promotion success so you repeat winners and drop losers.

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What You’ll Achieve:

• Capture peak weeks earlier at stronger ADR
• Fill shoulder periods with smart LOS fences (not blanket discounts)
• Stop OTA leakage and protect your direct bookings
• Repeat only the promos that actually deliver ROI

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This toolkit is designed for independent hotel owners and managers who want big-brand revenue management tools without the big-brand complexity.