Website Conversion Checklist for Direct Bookings

Turn lookers into bookers—optimize your homepage and booking flow for trust, clarity, and fast action.

You’ll get

  • Above-the-fold essentials (offer, proof, CTA)
  • Trust drivers: reviews, policies, badges, guarantees
  • Offer and CTA framework for clear “Book Now” paths
  • More direct bookings, fewer OTA commissions
  • Stronger “why book direct” messaging
  • Cleaner, faster booking experience

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Built from on-site inspections and real guest feedback—what actually convinces travelers to book direct.

Fluent Forms setup Fields: First Name, Email, Property Type (Hotel/B&B/Vacation Rental/Other), Country Hidden fields: utm_source, utm_medium, utm_campaign, utm_term, utm_content, resource_id=website_conversion_checklist Integration: Add to GetResponse list “Hotelier Helpcast – Resources” Tags: resource_freebie, website_conversion, top_of_funnel Confirmation redirect: /resources/website-conversion-checklist-success Success page with 24-hour upsell (Elementor-ready HTML)

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Quick wins

  • Above the fold: add a clear headline, benefit subhead, and “Book Now” CTA
  • Add 3 trust elements: review snippet, best-rate promise, flexible cancellation
  • Place a “Why book direct” panel near the first CTA

Convert demand into profitable bookings

Pair your improved website with smarter pricing and promo planning. The Revenue Management Toolkit helps you set rates, protect parity, and plan ROI‑positive offers.

$129 • Save 15% with code RESOURCE15

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Toolkit highlights

  • Advanced pricing calculator (LOS + booking window)
  • Comp set tracker + parity audit
  • Promo planner with ROI tracking