Ever wondered what makes your guests tick?

Find out how these demographic and psychographic survey questions can transform your hotel guests experience.

Let’s talk about something crucial. Knowing your guests. This isn’t just about nodding and smiling at check-in. It’s about understanding who they are, what makes them tick, and how you can make their stay unforgettable. So, how do we dig deeper? Simple. We ask the right questions.

Demographic Questions

First off, we need to get the lay of the land. Demographic questions are essential in any survey because they help you pinpoint factors that influence your guests’ answers, interests, and opinions. Think of them as the building blocks for understanding your clientele.

Here are some key demographic questions to include in your surveys:

• What is your age?

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• What is your gender?

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• What is your household size?

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• What is your household income?

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• What is your profession?

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• What is your education level?

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• Where do you live?

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Yes, these questions might seem basic but don’t underestimate their power. They provide a clear picture of who your guests are and help you identify your target market. Imagine knowing which age group prefers your boutique rooms, or which income bracket is more likely to splurge on your deluxe suite. That’s gold, right?

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Psychographic Questions

Now, let’s get into the nitty-gritty. Psychographic questions go beyond the surface to give you a real insight into your guests. You want to know their interests, hobbies, opinions, and anything else that reveals more about them.

Here’s what to ask about:

• Personality Traits

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• Values

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• Attitudes

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• Interests

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• Lifestyles

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Tailor these questions to fit your property’s unique needs. For instance, if you’re running a beachside resort, you might ask about their favourite beach activities or seaside eateries.

Understanding Their Habits

Next, we dive into their buying patterns. This is where you discover how your guests make purchasing decisions and what influences them. In these questions, I will use the word blank whenever there is a space you can customise to fit your specific needs.

Consider these questions:

Do you ever purchase _______? If so, who in your household makes the buying decision?

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Where do you go when you are looking for _______?

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How often do you purchase _______?

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How long does it take you to make a buying decision?

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What is your typical budget for _______?

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How far would you travel to make the purchase?

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Fill in the blanks with items or services relevant to your hotel. This helps you understand their purchasing journey and tailor your offerings accordingly. Do they spend ages deciding on a spa treatment? Make your packages irresistible and easy to book.

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What They Really Want

Finally, it’s time to get to the heart of what your guests are looking for. Benefit questions help you identify the features and benefits they seek in your hotel.

Ask them:

What features do you look for when you purchase _______?

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What specific benefits do you look for in _______?

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What problems motivate you to purchase _______?

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What needs are you trying to meet when you purchase _______?

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How do you hope _______ will make your life better?

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Understanding these answers will let you cater to their exact needs. Whether it’s a peaceful retreat they’re after or a business-friendly environment, you’ll be ready to provide it.

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Putting It All Together

Armed with demographic, psychographic, and buying pattern insights, you’ll connect with your guests on a deeper level. Picture this: A guest walks into your hotel and thinks, “Wow, they get me.” That’s the power of knowing your audience.

If these ideas make you hungry for more hotel hacks, I have a treat for you. Download our free PDF: “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners”. It’s like the golden ticket but for hotel owners. So go on, snag it and elevate your game! You can find a link in the show notes.

Have you tried asking these types of questions in your surveys?

Share your experiences in the comments!

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In Conclusion

Incorporating these questions into your guest surveys isn’t just a good idea, it’s a game-changer. You’ll gather valuable insights that allow you to tailor your services, marketing efforts, and overall guest experience. Your guests will notice the difference and keep coming back, convinced that your hotel is “exactly what they like.”

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In the next episode, I’ll talk about Regular & Unexpected Maintenance Issues.

Ready to get started? Begin implementing these questions in your next survey and watch your understanding of your guests grow. Share your thoughts and experiences in the comments below. Let’s create unforgettable guest experiences together!